Entries from July 2008
Something that CitySquares‘ product team works very hard at is a little something called SEO (Search Engine Optimization). It’s very important that our advertisers get maximum visibility online through their CitySquares profile. The more detailed information we have about particular businesses, the easier it is for them to get higher results in search engines like Google or Yahoo!. You see, search engines, especially Google, love context. They like content, but they love context, and they’re only getting smarter about it. CitySquares advertisers are given the ability to add content like general descriptions, services/products offered, hours of operation, photos and even videos. Users of the website can also add reviews. This combination gives the business’ profile a lot more context.
As of just a few days ago we now allow businesses to add even more detailed information about their establishments with a new feature called amenities. Businesses now have the ability to tell users even more about their business including such details as parking type, smoking/non-smoking, WiFi, kid friendly, take out, delivery, attire, price, and payment types accepted just to name a few. By allowing businesses to include this deeply specific information it helps users to find the important information they need about the business as well as allowing search engines to get more relevant content about a business and hence, help them rank higher too. We hope you enjoy this new information!
If you have any thoughts or feedback about new amenities you may like to see please feel free to email me. I am always here with an open ear!
-Bob
The snapshot is just one example of how amenities display on the site.

Categories: Product
Tagged: amenities, dough east boston, Product, seo
Check out the Davis Square neighborhood video! We’re going to have this on the site pretty shortly. And we’ll be doing other neighborhood videos soon. Want your neighborhood to be included? Send us an email!
done
Categories: Customers · Videos
Tagged: 02144, davis square, downtown wine and spirits, massage therapy works, neighborhood, redbones, somerville, tour, video
With July now in full swing, it’s time for our final update on the Buy Local Challenge. For those of you who haven’t been following it, we here at CitySquares gave ourselves a challenge to buy only from local businesses for the month of June. Below are words from my fellow CitySquares staff members.
“Even though I was apprehensive about only buying local, I actually really stuck to it aside from this past week in California…I mean lets be serious I had to try Inn and Out Burger’s secret menu and dine amongst the stars at Mr. Chows. That aside, when in Boston I got the majority of my groceries from a local store called Symphony Market and on the way back from the beach in Rhode Island on the weekends I would stop at the farm stands and buy my fruits and veggies for the week. I stopped going to Starbucks all together and now go to Espresso Royale. Even though I really enjoyed the local markets, now that the challenge is over I will probably start going back to the larger super markets, simply because they are more affordable and convenient.” - Caitlin
“Buying local was easy in the dining out and bar scene since I live in a city. The biggest upset is that I wanted to buy flowers locally and didn’t know where a local florist was. Since I was out of town, and driving, I used GPS to find one but it was 15 miles away. I ended up going to a Shaws and spending a fortune on a floral arrangement that I probably could have gotten cheaper from a local florist.“ - Alexandra
“I am buying entirely local more successfully. I’m eating at local establishments, buying at only local businesses including Tags Hardware and Porter Square Books, I’m even buying local beers. I’m starting to really enjoy it and the more I practice this kind of Buy Local behavior the more I find myself objecting to non-local purchasing/commerce. It’s starting to just become routine. I’m not finding myself purposefully working at it as much now, it’s just sort of happening on its own.” - Ben
“Coffee is my thing. I need to have GOOD coffee in the morning, afternoon and some evenings. I felt this was the best way to test the local waters. Buying local meant that Starbucks was out of the picture. Enter Greenlight. The Pete’s Iced Coffee is self-poured and the cups are prefilled with ice. No frills, just coffee. In just about any other setting this would come off as kind of a pain. However, once you take your simple coffee to the register you are greeted by a smiling and friendly, non-uniform wearing fella who knew my name after my first visit. My morning coffee became more like what a morning coffee used to be, a daily social activity, not just a caffeine binge. The coffee was half the price as Starbucks and frankly just as strong as my Venti Iced Black Eye (One big coffee with two shots of espresso). I won’t lie, it will be hard to completely nix the Starbucks, but Greenlight has a new loyal customer.” - Steve
Overall, this Buy Local challenge was a success. Buying locally is something that’s really baked into CitySquares’ DNA. Because we work with locally owned businesses all day long, every day, it’s a constant reminder. And what’s fun about working at CitySquares too, is that it really puts a spotlight on the communities we work with, and the local businesses within them. Even so, we need a reminder sometimes. Buying things like toothpaste, flowers, greeting cards, groceries, things like that are all matters of convenience. We’re consumers, and we tend to not think about our consumer behaviors. But when we do, when we intentionally monitor those behaviors and try to be a bit more socially responsible with them, we find ourselves enjoying our consumer lifestyles a bit more. As Steve pointed out above, he found his morning cups of coffee to be more social and friendly, and as Ben realized, the more he altered and practiced his consumer behaviors the easier it became.
When we first discussed doing this challenge there was a lot of debate about where to buy certain products. Some of us didn’t realize how much opportunity there really was to buy locally. Ultimately, we all learned some lessons here and we’re better consumers because of it.
– Julie
Categories: General · Opinions · consumerism
Tagged: Bars Boston, citysquares, Espresso Royale, Florist Boston, Greenlight, Local Markets, Porter Square Books, Restaurants Boston, Symphony Market, Tags Hardware