CitySquares is proud to announce a new partnership with CallSource, through which we are now providing call tracking for small businesses. This new service allows small businesses to measure and monitor phone calls coming to their business through a variety of campaigns, and therefore increase marketing effectiveness, capture more sales opportunities and improve customer service.

With call tracking enabled on your business profile CitySquares can track the phone calls that come to you from CitySquares. We can also record your phone calls so you can improve the quality of services that you are providing your customers. The main goal is to convert these phone calls into sales!

Here’s a quick example of how it works:

If you have a CitySquares Deluxe or Premier Profile, we can assign you a local telephone number (in your area code and likely your exchange) to put on your profile page.

When a customer finds your profile on CitySquares and they call that phone number, we can track who called, what time, length of call, and provide those statistics back to you in a report.

CitySquares can also record your phone calls, should you choose, so you listen to the recordings and ensure that your gatekeepers are handling the calls correctly and maximizing the lead opportunity.

Furthermore, you can have more than one phone number for use in other marketing campaigns. So you can use a call tracking number in a direct mail campaign, or a newspaper ad campaign, and use this service to track the effectiveness of that campaign.

Pretty simple, but very cool!

If you’d like to know how call tracking can benefit your business, please call us at (888) 711-6885.

Ben Saren is Co-Founder and CEO of CitySquares.com, the premier hyper-local search site for small businesses nationwide. Ben is also a guest writer on Local Search News and a a regular at industry conferences and within the Boston high-tech and entrepreneurial scene. Ben's actively blogs at Your Suspect, where he writes about his experiences and perspectives as an entrepreneur. Email this author | See all posts by Ben Saren

Tags | call tracking, callsource