This week at CitySquares we launched something called Facebook Connect – a very cool Facebook feature that allows anyone with a Facebook account to log in to CitySquares. One nice thing about this is that people don’t have to create yet another user account, and therefore remember another user name and another password. That’s the most obvious and functional benefit of CitySquares integrating Facebook Connect. Once you use Facebook Connect to sign in to CitySquares.com, you’ll be able to invite your Facebook friends, and control what information you want CitySquares to display, like your name, hometown, birthday, Facebook status, and your profile picture.

To get started, just click on the blue Facebook Connect button that’s at the top of every page on CitySquares.com. The pages that follow are very straight-forward, and within just a minute or two you’ll be good to go.

While implementing Facebook Connect we were able to effectively re-engineer the user profiling system that’s native to the CitySquares website (built on Drupal). This is a good thing, because it will allow us to start doing much fancier things. It opens the door to a more robust Facebook integration, as well as Twitter and soon much more.

The Local Web and the Social Web are related. OK they’re not sisters, but they’re definitely cousins. The now and the future of local will see much more social features and functionalities. Some of the things we’re working on now, and plan on launching shortly, include a more robust Facebook Connect integration so that, for example, when you leave a review on CitySquares.com for a local business, your Facebook wall will be updated with something like a snippet of the review and a link to it on CitySquares.com. Same for when you give a business a star rating, or even if you contribute content in other ways, like adding news, an event, or useful information about your community and neighborhood. We’ll also allow businesses to create fan pages through their CitySquares account.

We’re also going to be rolling out a Twitter integration shortly, for both users and for businesses. There’s a whole strategy we’re going to evolve that into for community and neighborhood pages, to effectively create a waterfall of real-time locally relevant information that both pulls content in, and distributes content out. I know that sounds a little too conceptual, but hang in there – you’ll see what we mean very soon.

We hope you like what we’re doing! Stay tuned, there’s a whole bunch more coming soon. We welcome your feedback and suggestions, feel free to leave your comments below.

Ben Saren is Co-Founder and CEO of CitySquares.com, the premier hyper-local search site for small businesses nationwide. Ben is also a guest writer on Local Search News and a a regular at industry conferences and within the Boston high-tech and entrepreneurial scene. Ben's actively blogs at Your Suspect, where he writes about his experiences and perspectives as an entrepreneur. Email this author | See all posts by Ben Saren

Tags | facebook, Facebook Connect, Password, Social web, twitter