A small business website can measure success in numerous ways, but probably the most common is traffic. Everyone wants traffic. The more traffic you have the better, correct? I disagree. I would rather get 100 visitors to my site that are strongly interested in my services vs. getting 1000 visitors that really do not care. [...] [...more]
Unless you have been under a rock, you have heard of MySpace, Twitter, and Facebook. These sites are what is referred to as social online marketing. Social marketing is one of the key components of local search marketing. The question I am raising today, “Does today’s small business need to worry about it and if [...] [...more]
I have been working with a company that created a .mobi website to augment their existing website. One of my jobs was to submit their .mobi URL to mobile specific directories and search engines. At first I thought that would be an easy task. After about an hour at it, I changed my mind. What I [...] [...more]
I was reading an article the other day titled “Entrepreneurship — it’s in your blood” and it spoke about becoming and being an entrepreneur. The one line that stood out to me was: Clearly, entrepreneurship is not for everyone. I have a good friend who left his high-profile advertising job to start a company and a [...] [...more]
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