Unless you have been under a rock, you have heard of MySpace, Twitter, and Facebook. These sites are what is referred to as social online marketing. Social marketing is one of the key components of local search marketing. The question I am raising today, “Does today’s small business need to worry about it and if [...] [...more]
I have been working with a company that created a .mobi website to augment their existing website. One of my jobs was to submit their .mobi URL to mobile specific directories and search engines. At first I thought that would be an easy task. After about an hour at it, I changed my mind. What I [...] [...more]
This guest entry contributed by Amanda Moshier, Staff Writer/Editor at Wpromote, Inc. Small business marketing is a tricky animal. When you’re starting out, money may be tight, and it may seem like a good idea to skimp on your marketing budget, but don’t. Without marketing, you don’t have customers, and without customers, your business will suffer. The [...] [...more]
I was reading an article the other day titled “Entrepreneurship — it’s in your blood” and it spoke about becoming and being an entrepreneur. The one line that stood out to me was: Clearly, entrepreneurship is not for everyone. I have a good friend who left his high-profile advertising job to start a company and a [...] [...more]
Just what is Public Relations? The simplest answer is this: Communications that help a person or business enhance and protect their reputation. PR can be something as simple as having a client or colleague talk you up in a business or social setting. For many companies, PR is a vital function that goes hand-in-hand with marketing [...] [...more]
Many of us have just completed setting our goals for 2009 (and if you haven’t yet, stop reading this right now and get going on it!). Writing down your goals is a great first step toward achieving them. But once you’re done with this exercise, then what? Unfortunately, for so many business owners, the next step [...] [...more]
When Ben sent out a call for contributors, I immediately responded. I hope to bring a slightly different perspective to this blog, and let me make it clear that these positions will not be neutral. I am the founding director of Somerville Local First, a nonprofit network of Local Independents (locally owned and independent businesses) [...] [...more]
In the midst of snow and cold, I hunker down to indoor work, paper work the stuff I will not want to be doing when the good weather returns. So it is tax preparation, reports of the last business year, plans for the upcoming year and employee reviews. At Irving House employee reviews are a [...] [...more]
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