The CitySquares Blog

Entries tagged as ‘local business’

Update: The Buy Local Challenge

June 18, 2008 · 3 Comments

Buying local is what CitySquares is all about. We talk about buying local with our customers and with community members daily. Earlier this month, we gave ourselves a challenge, to buy only from local businesses for the month of June. While there have been some mishaps  (it’s called a challenge for a reason) I’m happy to report that everyone on staff (all 14 of us) is still trying to practice what we preach.

The easiest part of this challenge has been the restaurants. From Pescatore and Redbones BBQ in Somerville, Union Oyster House in Faneuil Hall, even all the way to Barnacle Billy’s in Maine, we’ve had an unlimited supply of local spots to dine. Downtown Wine and Spirits and local bars like The Draft (which just opened their new outdoor patio, by the way) and The Fours next to the Garden (Go Celts!) were obvious choices for entertainment. Groceries have been relatively easy as well with markets like Foodies in the South End. Farmer’s Markets like the Union Square Farmer’s Market have also been a big help during our buy local challenge.

Aside from a few blunders; a flat screen from Best Buy, a window air conditioner from Home Depot and some last minute Father’s Day cards at CVS we’ve made some major improvements. We’ve kicked our Dunkin Donuts habit and in exchange we’ve been frequenting places like the Buttery. We’ve replaced our Exxon Stations for neighborhood gas stations like Teele Square Auto. One of us even went so far as to drive to Hampstead New Hampshire to buy a power tool from East Coast Lumber! It hasn’t been an easy few weeks, but it’s definitely been a learning experience. We’ve got two more weeks to go and many more lessons to learn. Be sure to check back for more updates this month.

How about you? Do you feel like you try to shop locally when you have the choice? If so, why and if not, why? There’s no right or wrong answer either, so please, be candid!

– Julie

Categories: General · company · consumerism
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Online Playground for Local Businesses

April 18, 2008 · No Comments

I was recently asked, along with two coworkers, to try and put together a new flash demo that would help better explain the benefits of being a member of CitySquares. After working on it for a while and tossing around several ideas, we realized that we kept coming back to the same two points. Number one: Where are all of the small business advertising dollars really going and who exactly are they reaching? Number two: being online and targeting a qualified, local audience is really where they get the most bang for their buck.

Working on this project, I started to draw a few conclusions. It is not that consumers have no interest in local business, it is that they don’t know where to find you, and they forget. It used to be that customer loyalty was gained simply by being an active member of your community in a physical sense. It is obvious that the definition of a community is rapidly changing. Whether it is MySpace or Facebook or any other site, people are congregating in these online communities where they feel some sort of connection or draw. CitySquares is quite literally an online playground for local business owners and consumers looking for them. The kid who used to play jacks outside your storefront is still out there, he just happens to be sitting on his Mac for a few hours while he plans out his day. The point is that CitySquares gives you a chance to be found by people who want to find you.

The flash demo storyboard came together nicely. It really will offer a new outlook on the benefits of becoming part of our community! I am excited to see what it looks like when it is finished. Keep an eye out for it!

– Jason

Categories: General · consumerism
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