A small business website can measure success in numerous ways, but probably the most common is traffic. Everyone wants traffic. The more traffic you have the better, correct? I disagree. I would rather get 100 visitors to my site that are strongly interested in my services vs. getting 1000 visitors that really do not care. [...] [...more]
Part of CitySquares‘ mission is to give small merchants a voice. We’re still quite a ways from achieving that goal, but we’re getting closer and you’ll see more of that in the coming months. If one thing is certain though, it’s that consumers have lots and lots of ways to express themselves. You might even [...] [...more]
This guest entry contributed by Amanda Moshier, Staff Writer/Editor at Wpromote, Inc. Small business marketing is a tricky animal. When you’re starting out, money may be tight, and it may seem like a good idea to skimp on your marketing budget, but don’t. Without marketing, you don’t have customers, and without customers, your business will suffer. The [...] [...more]
I was reading an article the other day titled “Entrepreneurship — it’s in your blood” and it spoke about becoming and being an entrepreneur. The one line that stood out to me was: Clearly, entrepreneurship is not for everyone. I have a good friend who left his high-profile advertising job to start a company and a [...] [...more]
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