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	<title>The CitySquares Blog &#187; vision</title>
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		<title>Out with the Old, In with the New!</title>
		<link>http://blog.citysquares.com/2009/04/14/out-with-the-old-in-with-the-new/</link>
		<comments>http://blog.citysquares.com/2009/04/14/out-with-the-old-in-with-the-new/#comments</comments>
		<pubDate>Tue, 14 Apr 2009 23:24:30 +0000</pubDate>
		<dc:creator>Bob Leland</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Product]]></category>
		<category><![CDATA[agendize]]></category>
		<category><![CDATA[classifieds]]></category>
		<category><![CDATA[eventful]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[expansion]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Features]]></category>
		<category><![CDATA[home page]]></category>
		<category><![CDATA[hyperlocal]]></category>
		<category><![CDATA[navigation]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[partners]]></category>
		<category><![CDATA[roll out]]></category>
		<category><![CDATA[sms]]></category>
		<category><![CDATA[vision]]></category>

		<guid isPermaLink="false">http://blog.citysquares.com/?p=684</guid>
		<description><![CDATA[As you likely know by now, CitySquares recently completed our national expansion.  So, it&#8217;s time to get back to building and implementing all the cool, hyperlocal features we&#8217;ve long envisioned, and start making the site just a lot of fun to use.
As CitySquares.com grows we need to make sure that the site continues to be [...]]]></description>
			<content:encoded><![CDATA[<p>As you likely know by now, CitySquares recently completed our national expansion.  So, it&#8217;s time to get back to building and implementing all the cool, hyperlocal features we&#8217;ve long envisioned, and start making the site just a lot of fun to use.</p>
<p>As CitySquares.com grows we need to make sure that the site continues to be easy to navigate and that all the people who use the site can find everything they&#8217;re looking for. One of the big additions to the site is a greatly improved navigation system that makes getting from one place to another much easier. We redesigned the header area at the top of the site so it would take up less space which in turn moves important content higher up the page. Now you can just change your location by typing in the city, town or zip code directly into the &#8216;change location&#8217; text box as shown in the sample below.</p>
<p style="text-align: center;"><img class="size-full wp-image-686 aligncenter" style="margin: 5px;" src="http://blog.citysquares.com/wp-content/uploads/2009/04/header1.gif" alt="New CitySquares Header" width="420" height="54" /></p>
<p>Speaking of improvements, we created a cleaner and simpler home page that better articulates to our neighbors and merchant audiences just what CitySquares.com is about, and what you can do. On the new home page we added <a href="http://blog.citysquares.com/wp-content/uploads/2009/04/cap1.gif"><img class="alignleft size-full wp-image-690" style="margin: 5px;" title="cap1" src="http://blog.citysquares.com/wp-content/uploads/2009/04/cap1.gif" alt="cap1" width="261" height="140" /></a>a really cool &#8216;What&#8217;s New&#8217; scrolling ticker so users can see, <em>in real time</em>, what is happening on the site. The ticker shows the latest reviews, ratings, merchant profile edits and other activities on the site. We also added a more obvious call-to-action so small businesses can quickly <a href="http://blog.citysquares.com/wp-content/uploads/2009/04/cap2.gif"><img class="alignright size-medium wp-image-691" style="margin: 5px;" title="cap2" src="http://blog.citysquares.com/wp-content/uploads/2009/04/cap2-300x174.gif" alt="cap2" width="257" height="149" /></a>jump into updating or upgrading their profile. There is also a list of top cities and a prominent location text field so users may jump to the location of their choice with ease. Visit the new home page <a href="http://citysquares.com" target="_blank">here</a>.<a href="http://citysquares.com" target="_blank"><br />
</a></p>
<p>We think we&#8217;ve done a great job at providing valuable business content to users but we wanted to add more fun and engaging stuff too, so users could share their favorite businesses with friends and family as well. After figuring out what we wanted, and coincidentally meeting the folks over at <a href="http://www.agendize.com/" target="_blank">AgendiZe</a>, we entered into a partnership with them to bring you just the goods we envisioned! Agendize offers a plethora of viral tools for users <a href="http://blog.citysquares.com/wp-content/uploads/2009/04/cap3.gif"><img class="alignleft size-full wp-image-692" style="margin: 5px;" title="cap3" src="http://blog.citysquares.com/wp-content/uploads/2009/04/cap3.gif" alt="cap3" width="193" height="224" /></a>such as sending a text message, add to Facebook and other bookmarks as well as instant messaging, saving to Outlook and so much more. You can see a sample of it here on this <a title="Fastnet Pub in Newport RI" href="http://ri.citysquares.com/newport/restaurants-food-beverages/bars-taverns-cocktail-lounges/fastnet-pub" target="_blank">profile</a>. Just click on on the of yellow buttons below the profile information and you will get a window of options. Every single profile on CitySquares.com has these tools so please start sharing your favorite businesses.</p>
<p>Lastly we added national events to the site which is just one of the early steps to truly become what we&#8217;ve long envisitione &#8211; to be <em>your neighborhood online</em>. The events are brought to you through our partnership with another great company called <a href="http://www.eventful.com" target="_blank">Eventful</a>. You can find local, and hyperlocal, events all across the country on all the city, town, and neighborhood pages on CitySquares.com. Go here to see <a title="events in wrigleyville chicago" href="http://il.citysquares.com/chicago/wrigleyville/events" target="_blank">hyperlocal events in Wrigleyville Chicago</a>!</p>
<p>Well, that&#8217;s quite a bit since our national roll out! And that&#8217;s not it either. Very soon we&#8217;ll be rolling out even more &#8211; including hyperlocal news, community information, classifieds, and some really fun tools to allow users to find everything they need about their location on CitySquares but more specifically, in their real world, their community.</p>
<p>Stay tuned for more updates and improvements to the site! We&#8217;re on a mission to provide the most hyperlocal content on the web &#8211; from business info, to real community info, events, news, classifieds, you name it. We aim to be Your Neighborhood, Online! Now the fun really starts.</p>
<p>If you have any questions or feedback please feel free to leave some comments here! We&#8217;re always happy to chat and hear your thoughts.</p>
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		<title>National Expansion Begins</title>
		<link>http://blog.citysquares.com/2008/12/03/national-expansion-begins/</link>
		<comments>http://blog.citysquares.com/2008/12/03/national-expansion-begins/#comments</comments>
		<pubDate>Wed, 03 Dec 2008 17:42:03 +0000</pubDate>
		<dc:creator>Bob Leland</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Local Search]]></category>
		<category><![CDATA[expansion]]></category>
		<category><![CDATA[local business]]></category>
		<category><![CDATA[new jersey]]></category>
		<category><![CDATA[new york]]></category>
		<category><![CDATA[pennsylvania]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[vision]]></category>

		<guid isPermaLink="false">http://citysquares.wordpress.com/?p=246</guid>
		<description><![CDATA[CitySquares started in 2005 with only seven neighborhoods on the site. We wanted to provide a useful and relevant hyper-local resource for local residents and for the small businesses. Those seven neighborhoods in Somerville and Cambridge Massachusetts (Davis Square, Porter Square, Harvard Square, Kendall Square, Union Square, Central Square and Inman Square) are now the [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://citysquares.files.wordpress.com/2008/12/moon_flag.jpg"><img class="alignleft size-full wp-image-255" style="border:1px solid black;margin-left:5px;margin-right:5px;float:left;" title="moon_flag" src="http://citysquares.files.wordpress.com/2008/12/moon_flag.jpg" alt="moon_flag" width="252" height="254" /></a>CitySquares started in 2005 with only seven neighborhoods on the site. We wanted to provide a useful and relevant hyper-local resource for local residents and for the small businesses. Those seven neighborhoods in <a title="Somerville MA on CitySquares.com" href="http://ma.citysquares.com/somerville" target="_blank">Somerville</a> and <a title="Cambridge MA on CitySquares" href="http://ma.citysquares.com/cambridge" target="_blank">Cambridge</a> Massachusetts (<a href="http://ma.citysquares.com/somerville/davis-square">Davis Square</a>, <a href="http://ma.citysquares.com/cambridge/porter-square">Porter Square</a>, <a href="http://ma.citysquares.com/cambridge/harvard-square">Harvard Square</a>, <a href="http://ma.citysquares.com/cambridge/kendall-square">Kendall Square</a>, <a href="http://ma.citysquares.com/cambridge/union-square">Union Square</a>, <a href="http://ma.citysquares.com/cambridge/central-square">Central Square</a> and <a href="http://ma.citysquares.com/somerville/inman-square">Inman Square</a>) are now the corner stones of CitySquares. We then progressed into numerous other neighborhoods in <a href="http://ma.citysquares.com/brookline">Brookline</a> and <a href="http://ma.citysquares.com/boston">Boston</a>. The reason we progressed successfully was because we were proving value to consumers and helping small businesses get online. It&#8217;s that simple. SMBs were realizing they needed to make a move from print to online advertising and get more for their ad dollars. They may not understand everything about the Internet, and may not know what &#8220;SEO&#8221; means or &#8220;conversion&#8221; but they know that consumers are online, and that&#8217;s where they also need to be. CitySquares was growing and but vision was barely being realized.</p>
<p>Well, it&#8217;s <a title="CitySquares celebrates its third birthday" href="http://blog.citysquares.com/2008/10/18/happy-birthday-citysquares/" target="_blank">three years later</a> and <a title="CitySquares expands into New England and New York City" href="http://blog.citysquares.com/2008/06/16/citysquares-now-in-new-england-and-metro-nyc/" target="_blank">this past July we expanded the site</a> to cover to all of New England and <a title="New York City on CitySquares" href="http://ny.citysquares.com/manhattan" target="_blank">metro NY</a>. We are one of the top 2500 sites in the nation according to <a href="http://www.quantcast.com/citysquares.com">Quantcast</a> and have hundreds of paying customers. Going national seems like the next logical step doesn&#8217;t it? What are we waiting for? Grow, grow, grow! It all sounds logical and simple but in fact it&#8217;s far from it. What makes <a title="CitySquares.com - Your Neighborhood Online, Boston's Most Trusted Local City Guide" href="http://www.citysquares.com" target="_blank">CitySquares</a> unique is the value we provide customers. We have cultivated the site around the local communities and earnestly want to see small businesses succeed and grow. So the question wasn&#8217;t why don&#8217;t we expand, but how do we expand and preserve the essence of who we are? It&#8217;s a tough question to answer, one that we&#8217;ve been working on for some time. We don&#8217;t want to devolve into a just a national directory where the small business is buried under the national players or where the consumer&#8217;s opinion takes priority over SMBs. We care about small businesses, they&#8217;re our priority. But we also care about real-world community, offline life.</p>
<p>The fact is, <em>we&#8217;ve only begun</em> to achieve our vision. There&#8217;s so much more for us to accomplish. Our aim is to not be just a business directory or city guide, but to be the ultimate resource for local communities. Whether a county in Montana, a borough in NY, a village in Vermont, or a neighborhood in Seattle, we want to get all the information about that community, that locale, <em>online</em>. Get the geopolitical information online, municipal information, local government, post office, libraries, public schools, trash and recycling collection schedules, historical facts, playgrounds, parking lots, public transportation, local school lunch menus, athletic program information, July 4th fireworks locations, and <em>so</em> much more. CitySquares&#8217; vision is, and has always been, to be &#8220;<strong>Your Neighborhood, Online.</strong>&#8221; Not easy, but necessary. And it will happen.</p>
<p>So here we are, starting our national expansion. And why? It&#8217;s simple -  there is a <em>need</em>. The need for the local tractor equipment company in French Lick, Indiana to be found when someone searches for local tractor equipment in French Lick, Indiana and not find John Deere in Indianapolis, Indiana. It&#8217;s about getting these small businesses online, and allowing them to be discovered by local, qualified consumers. Period. But that&#8217;s just the beginning. The rest and the best is yet to come. It may not sound or look like much right now, but as we chug along in the next couple months, the next year, and beyond, you&#8217;ll see this ultimate vision become reality.</p>
<p>This week CitySquares launched an additional 1.7 million businesses to fulfill the rest of <a href="http://ny.citysquares.com">New York</a> and <a href="http://nj.citysquares.com">New Jersey</a> as well as the entire state of <a href="http://pa.citysquares.com">Pennsylvania</a>. We will quickly be rolling out other states to complete the national expansion. It is an exciting time for us and it&#8217;s equally exciting to see so many small businesses, mom-and-pops, across this great nation actually get online &#8211; many of them for their first time ever! This is one small step for CitySquares, one giant leap for your communities. You just wait and see.</p>
<p>&#8211; Co-founders, Bob Leland and Ben Saren</p>
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